March 29, 2024

Hasbro (HAS)

Hasbro received an upgrade to Buy today at Needham with a $52 price target after announcing their 2nd Quarter earnings report before the open on 7/22.

HAS’ report provided corporate updates like an increase in emerging markets like Brazil, China and Russia.  The company announced an increase in their merchandising relationship with Disney (DIS) and the company is continuing to target $100M in annual savings by 2015.

Amongst all those positive events, HAS reported EPS of 29c which was below the 34c consensus estimates and did so on much lower than expected revenue of $766.3M when $794.71M was expected.

If I were going to follow Needham’s recommendation I would be focusing on 7/22 and the strong rally after the earnings reports.  The lows at $44.90 should not be breached even if HAS goes through some consolidation before any moves higher.  Below $44.90 and I would be gone possibly looking for another opportunity later and lower to get back into the name.

Comments are closed.